Art Fight

2025

Visual identity
Art Fight Logo
Art Fight Logo Evolution
Art Fight Logo Variations

Overview

The Art Fight Cultural and Sport Center is located in Betim, Brazil. Since 2018, it grew in relevance teaching martial arts, belly dance and vocal techniques.

In early 2025, the founder, Aikido master and vocal coach Fausto Caetano, asked me to make them a new logo with the following concepts: "movement, determination, elegance, honouring our origins".

After some sketches, I came up with a drawing based on two elements: an upward brush stroke — symbolizing a martial art move — and a continuous strip shaped like a typical plant from Betim: a mulberry tree's (Morus nigra) leaf.